Keeping Taste Alive
An essay on taste frames great work as the combination of exacting taste and the ability to gratify it. I keep coming back to the second half of that idea. Taste sounds like something you have, but in practice it needs to be kept in working order.
The maintenance is easy to underestimate because taste decays quietly. You do not wake up one morning and feel your standards fall. You just stop noticing certain compromises. The weaker paragraph starts to seem fine. The bloated interface stops bothering you. The familiar implementation feels clean because it is familiar.
A person with good taste usually has habits that keep their standards under pressure. They consume work that makes their own feel inadequate. They make things that reveal the gap between what they can recognize and what they can actually produce. They compare, discard, revise, and recalibrate. When that activity stops for long enough, the reference points get stale and the bar starts moving without their noticing.
The loop needs both input and output. Consumption gives you new reference points. It shows you what other people solved, what they cared about, where they refused an easy answer, and what a finished piece can feel like when the details add up. Without that kind of input, your private standards can start feeling larger than they are.
But consumption by itself can turn into a strange kind of fluency. You can learn to talk about good work without keeping contact with the constraints that shape it. You remember what good looks like, but you forget what good costs when there is a deadline, a messy codebase, a client request, a migration, a broken layout, or a sentence that keeps refusing to become clear.
Production keeps taste honest. It forces your standards to meet reality. You find out whether your eye for simplicity can survive actual edge cases. You find out whether your preference for clean prose survives the tenth revision. You find out whether your sense of product quality survives all the small decisions that do not appear in screenshots.
Production also has its own failure mode. If you only ship and never study stronger work, you repeat yourself. You get faster at your existing moves. You develop taste for your own habits and mistake that for taste in the work. Output can rise while judgment stays cramped.
I do not think it helps to contrast taste with knowledge too cleanly. Knowledge needs maintenance too, especially in fields that move or depend on practice. Facts, vocabulary, old preferences, and a memory of what used to feel sharp can all survive while the surrounding calibration gets worse.
Someone who cared about design five years ago may still remember the language of good design. They may still say the right things about simplicity, restraint, coherence, and craft. But if they have spent those five years away from serious inputs and serious attempts, their judgment may be running on memory while their sensitivity has dulled.
The same thing happens in code. A developer can keep an old sense of what “clean” means while the surrounding tools, constraints, and idioms change. They may still reject obvious mess, but miss the newer form of mess created by unnecessary abstraction, over-reliance on generated code, brittle integrations, or interfaces that look polished while hiding weak behavior. Taste has to stay close to the material.
That is the part I want to hold onto. Treat taste as something already earned and it becomes easy to coast on a memory of old standards. Treat it as a live calibration problem and you keep exposing yourself to work that makes you uncomfortable. You keep making things that show you where your standards are still fake.
Some standards are only aspirational until production tests them. You may believe you value clarity, but your code will show whether you choose it when the abstraction is awkward. You may believe you value restraint, but the interface will show whether you can remove the clever thing you enjoyed making. You may believe you value precision, but the essay will show whether you are willing to rewrite the paragraph that almost works.
The way to keep taste alive is mundane. Keep consuming work that is better than yours. Keep producing work that tests your own judgment. Keep enough friction in the loop that your standards have to answer to something outside your own memory. Taste requires a specific kind of ongoing struggle, fueled by both consuming and producing.
I trust someone’s taste more when I can see what has been testing it lately.