---
title: "Threads vs Insta"
description: "How Threads improved upon Twitter's social dynamics by removing the following count from profiles."
date: 2024-02-12
tags: [product]
url: https://nem035.com/thoughts/threads-vs-insta
---


One major improvement for engagement that Threads made over Twitter is to only display the *follower count*, not the *following* count, on user profiles.

On Twitter, it’s a status game to maintain a high ratio of followers to following and you’re incentivized to follow a small number of accounts.

On Threads, there’s practically no status penalty for following others, which means following others becomes a friendlier action, leading to a denser social graph and increased engagement.